E-Commerce Data Analyst

I turn your store data into revenue-growing decisions!

By combining data analytics, visualization, and e-commerce expertise, I help online store owners uncover hidden profits, reduce churn, and scale what actually works.

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Areeba Hanif
Google
Data Analytics Certified
E-Commerce
Analytics Focus
Upwork
Rising Talent

The analyst behind the dashboards

I'm a data analyst who specializes in helping e-commerce owners understand what their data is actually saying.

Most store owners sit on a goldmine of data! Sales records, customer behavior, ad spend, inventory logs but rarely know what to do with it. That's where I come in. I take the messy, scattered data across your Shopify, WooCommerce, or Amazon store and turn it into clear, visual insights that tell you exactly what to do next.

Whether it's identifying which products are secretly eating your margins, which customer segments are worth 10x more than others, or which marketing channels are burning cash — I make sure you know, with data to back it up.

End-to-end e-commerce analytics
Shopify, WooCommerce & Amazon data
Revenue attribution & forecasting
Customer segmentation & LTV analysis
Ad spend optimization reports
Automated reporting & dashboards
E-Commerce Sales Analytics Dashboard

What I can do for your store

Sales Performance Dashboards

Real-time dashboards that show revenue trends, conversion funnels, and product performance at a glance — no more guessing.

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Customer Segmentation & LTV

Discover which customers drive the most revenue, predict who will churn, and build targeted strategies that maximize lifetime value.

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Marketing ROI Analysis

Track every dollar from Facebook Ads, Google Ads, and email campaigns. Know exactly which channel delivers the best return.

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Inventory & Margin Analysis

Identify which products secretly eat your margins, forecast demand, and optimize stock levels to reduce waste and boost profits.

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Data Cleaning & Integration

Merge data from Shopify, Google Analytics, ad platforms, and CRMs into one clean, reliable source of truth.

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Forecasting & Trend Reports

Monthly and quarterly reports with predictive insights so you can plan inventory, hiring, and marketing ahead of the curve.

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How I work with e-commerce brands

01

Discovery Call

We discuss your store, your goals, and the data questions keeping you up at night. I map out what data you have and what we need.

02

Data Audit & Cleanup

I connect to your data sources, clean the mess, and build a reliable foundation. No insights are useful if the data is broken.

03

Analysis & Insights

Deep-dive into your numbers using SQL, Python, and BI tools. I find the patterns, anomalies, and opportunities hiding in your data.

04

Deliver & Act

You get a clear report with visualizations, plain-English recommendations, and a live dashboard. We review together and plan next steps.

Real results for real stores

Excel EDA Data visualization

E-Commerce Sales Analysis

Built a live dashboard for an outfit store to uncover their numbers: Trend in the last 13 weeks, Customer's favourite place to buy, Where they live, How happy they are.

Python Business Strategy

Customer Segmentation and Purchasing Behavior Analysis

Analyzed Customers data to find: Who generates the most revenue? Is it because they have more customers or they buy premium products? How valuable is the average customer and What's their purchasing behavior?

Google Sheet Pivot tables

Identifying and Reducing Loss-Making Product Categories

Performed Profit leak analysis for a Retail business to identify unprofitable products, optimize product performance and found two sub-categories account for ~80% of net losses; aggressive discounts (>20%) are the main cause.

SQL Python

Inventory Optimization for Amazon Seller

Analyzed 2 years of sales data to build a demand forecasting model, reducing overstock by 30% and stockouts by 60%.

-30% Overstock -60% Stockouts
Python Statistics

A/B Testing for Checkout Optimization

Designed and analyzed A/B tests on checkout flow for a WooCommerce store, identifying friction points that were killing conversions.

+18% Conversion +$45K/mo
Power BI Data Modeling DAX

Actual vs Budget: Financial Performance Analysis

Evaluate financial performance analysis to check whether actual financial performance aligns with planned budget to support strategic planning.

Frequently asked questions

I work with Shopify, WooCommerce, Amazon Seller Central, BigCommerce, and any platform that can export data. If your store generates data, I can analyze it.

Most projects take 2-4 weeks from discovery to final delivery. A single dashboard can be ready in 1-2 weeks, while comprehensive audits and multi-dashboard setups take 3-4 weeks.

Absolutely. Data cleanup is part of my process. Most e-commerce stores have messy, inconsistent data — I'll clean it, standardize it, and build a reliable foundation before any analysis begins.

Yes! Many clients move to a monthly retainer after the initial project. This includes updated dashboards, monthly reports, ad-hoc analysis, and strategy calls.

My core stack includes SQL, Python (Pandas, NumPy), Tableau, Power BI, and Excel. I also work with Google BigQuery, PostgreSQL, and various e-commerce APIs for data extraction.

Every project is scoped based on complexity and data volume. I offer fixed-price packages starting from single-dashboard builds to full analytics audits. Book a discovery call and I'll provide a clear quote.

Areeba Hanif

Let's turn your data into better decisions.

I help e-commerce brands understand their sales, profit, and customer data and turn it into clear actions for growth.

Or email me directly at callmeareeba231@gmail.com